Hit Loto is an entertainment game format combining elements of classic lotto, music, and an interactive experience.
The project was created entirely from scratch by our team — from the initial idea and concept to visual identity and promotion.
Our team was given clear objectives: ⬥ launch the project from zero ⬥ attract audience and grow followers ⬥ increase brand awareness ⬥ drive attendance for events
The main tasks that were completed were:
Development of game concept and project positioning
Full creation of visual identity and branding
Ongoing account management (IG + FB)
Development of content strategy and content plan
Content creation (shooting + adaptation to project format)
Editing and post-production
Launch and management of paid social campaigns (IG + FB)
Design development: posters, banners, and promotional materials
Monthly analytics and reporting
Result of Static Posts
Result of Design Materials
Result of Reels
Result of Story
Achievements
+1000 followers
Built an audience base from scratch
Strong event attendance and consistent audience interest
Successful launch of a new entertainment format in the market