GoHike shop

When the GoHike team approached us, we were tasked with creating content that would not only showcase their products, but also convey a sense of adventure, freedom and love of nature.

GoHike is one of the most recognisable shops for those who live an active lifestyle: travellers, tourists, climbers and anyone who chooses to spend their free time outdoors. Here, quality, reliability and practicality are valued — and this is exactly what needed to be skilfully conveyed in digital communication.

The request was as clear as possible:
‘We want interesting, lively and memorable content that reflects our character and shows how large and diverse our range is.’

1

Creating a strategy for running the page for the next 3 months

2

Planning photo + video content (IG+FB)

3

Searching for ideas for creating a content plan

4

Creating content (shooting Reels)

5

Shooting content in a pre-agreed style/ideas for social networks

6

Editing and processing the created content after shooting

7

Posting content on a regular basis (the frequency of posting is discussed with the client)

8

Monthly report on the work done and data analysis

The main tasks that were accomplished were:

Result of Social Networks

AFTER

BEFORE

Result of Story

Result of Static Posts

Result of Reels

Achievements

+300 subscribers gained from organic content (i.e. without advertising)

+2 successful collaborations with travel bloggers