Roza Kajas

A chain of nail salons in Riga, known for its high-quality service. What makes this brand special is its international team of nail artists — talented professionals from Ukraine work alongside Latvian specialists, creating a unique experience for every client.

Developed a 3-month social media strategy

Planned photo and video content for Instagram and Facebook

Researched and generated ideas for the content plan

Created video content (Reels production)

Shot content in line with the pre-approved brand style and social media concepts

Edited and post-processed all created content

Launched targeted ad campaigns based on the agreed strategy and ad goals (IG + FB)

Ежемесячный отчет о Provided monthly performance reports with detailed analytics

The main tasks that were accomplished were:

Result of Story

Result of Reels

Achievements

A second salon was successfully opened

Company revenue tripled

Instagram follower count increased by 400

7 of our Reels went viral, each gaining over 60,000 views