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Unique Content Creation for LinkedIn
LinkedIn is a professional platform focused on business communication, knowledge exchange, and strengthening industry relationships. Content on LinkedIn is very different from what you’d post on Instagram, Facebook, or TikTok — it’s tailored for professionals, decision-makers, and companies.
Key characteristics of LinkedIn content
Professional value focus
Content should be useful, insightful, and reflect your expertise. LinkedIn users come for value — not entertainment.
Content should be useful, insightful, and reflect your expertise. LinkedIn users come for value — not entertainment.
Trust & reputation building
This is a space where professionals and companies build their image. Posts and articles should showcase your competence, strategic thinking, and willingness to share experience.
This is a space where professionals and companies build their image. Posts and articles should showcase your competence, strategic thinking, and willingness to share experience.
Business tone & structure
LinkedIn content is typically more formal or neutral in tone — but still clear, engaging, and easy to read. Structure, clarity, and focus on key messages are essential.
LinkedIn content is typically more formal or neutral in tone — but still clear, engaging, and easy to read. Structure, clarity, and focus on key messages are essential.
Workflow Process
- Developing a content strategyDevelopment of a 1-month LinkedIn content strategy (if needed)1
- Planning visual contentPlanning of photo and video content2
- Finding Content IdeasResearch and idea generation for the content plan3
- Content creationContent creation (Reels-style video, photoshoots, graphic posts)4
- Producing content in the right styleFilming or photography aligned with pre-approved brand guidelines (if required)5
- Editing and post-productionEditing and post-production (if required)6
- Developing a content strategyDevelopment of a 1-month LinkedIn content strategy (if needed)1
- Planning visual contentPlanning of photo and video content2
- Finding Content IdeasResearch and idea generation for the content plan3
- Content creationContent creation (Reels-style video, photoshoots, graphic posts)4
- Producing content in the right styleFilming or photography aligned with pre-approved brand guidelines (if required)5
- Editing and post-productionEditing and post-production (if required)6
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