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LinkedIn Targeted Advertising
LinkedIn is one of the top platforms for B2B advertising, offering access to decision-makers, business owners, and professionals. Thanks to advanced targeting tools, ads can be shown to highly specific audiences — boosting relevance and conversions.
Workflow:
1
LinkedIn Campaign Manager setup (naming, currency, settings)
2
Defining campaign objectives
3
Website visits
4
Lead generation
5
Brand awareness
6
Engagement
7
Video views
8
Conversions
9
Target audience definition
10
Ad format selection
11
Ad creative development
12
Conversion tracking setup
13
Analytics & performance monitoring
14
A/B testing and optimization
LinkedIn Ad Formats:
- In-feed ads: images, videos, carousels, articles
- Great for engagement and brand awareness
- Personalized messages sent directly to users’ inboxes
- Best for lead generation (when used with care)
- Small banners or text boxes displayed in the LinkedIn sidebar
- Ideal for driving traffic to your website
- Auto-personalized ads using users’ names or photos
- Effective for recruiting, followers, and lead generation
- Built-in forms within LinkedIn — users stay on the platform
- Perfect for collecting potential client contacts
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