Jurijs Kirillovs

A chemistry teacher who, in addition to his professional practice, wanted to increase his media exposure and maintain a personal blog about chemistry. The main task set for our team was to revitalise the already existing social networks and identify a personal style for the speaker. Also, we had to fill 5 children's groups in 2 months - a chemistry elective for children from grades 8 to 12.

1

Structuring of the profile header, mentioning the services offered, indicating the strengths of the company

2

Changing the profile avatar to a more appealing image

3

Changing the ‘highlights’ (saved Story + their description)

4

Changing the description of the page (FB)

5

Changing profile avatar and cover (FB)

6

Adding additional information in profile (FB)

7

Creating a page strategy for the next 3 months of page maintenance

8

Planning photo + video content (IG+FB)

9

Finding ideas to create a content plan

10

Content creation (shooting Reels)

11

Shooting content under a predetermined style / ideas for social networks

12

Editing and processing of the created content after its shooting

13

Content creation (photos) + design (IG+FB)

14

Photo shooting under the predetermined style/ ideas for social networks

15

Photo processing (selecting a single filter for the photo, overlaying text/additional details on the photo)

16

Launch of targeted advertising on the account after the pre-agreed strategy and purpose of advertising (IG+FB)

17

Posting content on a regular basis (frequency of posting is negotiated with the client)

18

Organising collaborations with opinion leaders and other companies

19

Organising drawings on the page

20

Launching targeted advertising in Tik Tok

21

Monthly progress report and data analysis

The main tasks that were accomplished were:

Result of Story

Reels

Advertising creatives

Achievements

5 fully filled groups for additional lessons

14 new students for private lessons

+300 Instagram followers in 2 months of working together