Hit Loto is an entertainment game format combining elements of classic lotto, music, and an interactive experience.
The project was created entirely from scratch by our team — from the initial idea and concept to visual identity and promotion.
Our team was given clear objectives: ⬥ launch the project from zero ⬥ attract audience and grow followers ⬥ increase brand awareness ⬥ drive attendance for events
The main tasks that were completed were:
Development of game concept and project positioning
Full creation of visual identity and branding
Ongoing account management (IG + FB)
Development of content strategy and content plan
Content creation (shooting + adaptation to project format)
Editing and post-production
Launch and management of paid social campaigns (IG + FB)
Design development: posters, banners, and promotional materials
Monthly analytics and reporting
Result of Instagram
BEFORE
AFTER
Result of Facebook
BEFORE
AFTER
Result of Static Posts
Result of Design Materials
Result of Reels
Result of Story
Achievements
+1000 followers
Built an audience base from scratch
Strong event attendance and consistent audience interest
Successful launch of a new entertainment format in the market