Traffic Campaign

A traffic campaign is an advertising tool designed primarily to drive users to your platform — whether it’s a website, landing page, or application. Its main focus is increasing visitor flow and user engagement with your resource.

Who is a traffic campaign for?

Traffic campaigns are especially effective for businesses aiming to introduce their audience to a product or service. They are typically targeted at a cold audience — people who are not yet familiar with your brand.

Why is it effective?

Affordable cost: The cost per thousand impressions (CPM) for traffic campaigns is usually low, making them a cost-effective solution.

Flexible formats: Choosing the right format allows you to tailor your ads to meet specific business goals.

Testing opportunities: Traffic campaigns are great for testing market demand and audience reactions.

Workflow Process

Business research and goal setting

We conduct an in-depth analysis of your business and the market you operate in. We study your niche, identify strengths, and analyze competitors’ strategies. Based on this research, we develop an advertising strategy with clearly defined objectives.

1
Technical setup

Together with you, we develop and configure the necessary tools for campaign execution, including data uploads, synchronization, and setting up a technical framework to ensure a smooth ad launch.

2
Ad creation

Using your business’s strengths, we create engaging and effective ad creatives that capture the audience’s attention and align with your goals.

3
Launching structured campaigns

We build and organize your ad account, campaigns, ad groups, and ads with a well-thought-out structure to achieve maximum efficiency. Every step is carefully planned to ensure a strong start and optimal budget allocation.

4
Continuous optimization and monitoring

Our work doesn’t stop after the campaign goes live. We consistently monitor performance, optimize spending, test new hypotheses, and adjust settings to achieve the best results. Continuous improvement is key to your success.

5
Analysis and strategy updates

Each month, we provide a detailed report on the campaign’s performance, analyze the outcomes, and define next steps together with you. New ideas, testing, and strategic improvements are part of an ongoing process aimed at delivering better and better results.

6

Business research and goal setting

We conduct an in-depth analysis of your business and the market you operate in. We study your niche, identify strengths, and analyze competitors’ strategies. Based on this research, we develop an advertising strategy with clearly defined objectives.

1
Technical setup

Together with you, we develop and configure the necessary tools for campaign execution, including data uploads, synchronization, and setting up a technical framework to ensure a smooth ad launch.

2
Ad creation

Using your business’s strengths, we create engaging and effective ad creatives that capture the audience’s attention and align with your goals.

3
Launching structured campaigns

We build and organize your ad account, campaigns, ad groups, and ads with a well-thought-out structure to achieve maximum efficiency. Every step is carefully planned to ensure a strong start and optimal budget allocation.

4
Continuous optimization and monitoring

Our work doesn’t stop after the campaign goes live. We consistently monitor performance, optimize spending, test new hypotheses, and adjust settings to achieve the best results. Continuous improvement is key to your success.

5
Analysis and strategy updates

Each month, we provide a detailed report on the campaign’s performance, analyze the outcomes, and define next steps together with you. New ideas, testing, and strategic improvements are part of an ongoing process aimed at delivering better and better results.

6

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