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Google Ads
Google Display Network (GDN)
What is this?
The Google Display Network (GDN) is a vast network of websites, mobile apps, and video platforms (including YouTube and Gmail) where Google places visual, animated, and video ads.

The main goal of GDN campaigns is not only to drive traffic, but also to increase brand awareness, re-engage audiences (remarketing), and guide potential customers through different stages of the buyer journey.
Workflow Process
  • Business analysis & market research
    We collect relevant keywords for your niche to structure your campaigns and, if necessary, provide suggestions for website optimization.
    1
  • Advanced analytics & tracking setup
    We configure Google Analytics, Yandex Metrica (if applicable), and e-commerce tracking to monitor user behavior, traffic sources, and ad effectiveness.
    2
  • Ad creative development
    Together with you, we define key value propositions and create ad creatives that boost your CTR and make you stand out from competitors.
    3
  • Campaign setup & launch
    We upload and optimize your ads, exclude irrelevant placements, and reduce unqualified clicks to minimize budget waste.
    4
  • Ongoing optimization & account support
    We continuously analyze performance, adjust bids, follow Google’s recommendations, and remove low-performing elements to improve conversions and hit your KPIs.
    5
  • Reporting & strategic planning
    Each month, we deliver a visual performance report via Google Looker Studio and a detailed text analysis with actionable growth recommendations.
    6
  • The result
    A clear, effective ad strategy that attracts quality leads and optimizes your ad spend!
    7
  • Business analysis & market research
    We collect relevant keywords for your niche to structure your campaigns and, if necessary, provide suggestions for website optimization.
    1
  • Advanced analytics & tracking setup
    We configure Google Analytics, Yandex Metrica (if applicable), and e-commerce tracking to monitor user behavior, traffic sources, and ad effectiveness.
    2
  • Ad creative development
    Together with you, we define key value propositions and create ad creatives that boost your CTR and make you stand out from competitors.
    3
  • Campaign setup & launch
    We upload and optimize your ads, exclude irrelevant placements, and reduce unqualified clicks to minimize budget waste.
    4
  • Ongoing optimization & account support
    We continuously analyze performance, adjust bids, follow Google’s recommendations, and remove low-performing elements to improve conversions and hit your KPIs.
    5
  • Reporting & strategic planning
    Each month, we deliver a visual performance report via Google Looker Studio and a detailed text analysis with actionable growth recommendations.
    6
  • The result
    A clear, effective ad strategy that attracts quality leads and optimizes your ad spend!
    7
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