Google Ads
Search Advertising
What is this?
Search advertising (text ads) refers to ads displayed in Google’s search results when users enter specific keywords.
It’s one of the most effective and high-intent types of digital advertising, as your ads are shown to users actively searching for your product or service.
Workflow Process
  • Business analysis & market research
    We identify and collect all relevant keywords for your niche. This allows us to accurately structure your Google Ads campaigns — and, if needed, recommend improvements to your website’s structure.
    1
  • Deep analytics & tracking setup
    We configure Google Analytics, Yandex Metrica (if applicable), and e-commerce tracking modules to monitor user behavior, traffic sources, and ad performance.
    2
  • Ad creative development
    Together with you, we define your key value propositions and create compelling text ads that stand out from competitors and boost your CTR.
    3
  • Campaign setup & launch
    We upload the ads into your Google Ads account, structure campaigns effectively, and exclude irrelevant keywords to reduce wasted spend.
    4
  • Ongoing optimization & account support
    We regularly analyze ad performance, adjust bids, follow Google’s best practices, and remove low-performing keywords — all to improve conversions and hit your KPIs.
    5
  • Reporting & strategic planning
    Each month, we provide a visual performance report in Google Looker Studio along with a detailed text-based analysis and recommendations for future growth.
    6
  • The result
    A transparent, data-driven advertising strategy that attracts high-quality leads and optimizes your ad budget!
    7
  • Business analysis & market research
    We identify and collect all relevant keywords for your niche. This allows us to accurately structure your Google Ads campaigns — and, if needed, recommend improvements to your website’s structure.
    1
  • Deep analytics & tracking setup
    We configure Google Analytics, Yandex Metrica (if applicable), and e-commerce tracking modules to monitor user behavior, traffic sources, and ad performance.
    2
  • Ad creative development
    Together with you, we define your key value propositions and create compelling text ads that stand out from competitors and boost your CTR.
    3
  • Campaign setup & launch
    We upload the ads into your Google Ads account, structure campaigns effectively, and exclude irrelevant keywords to reduce wasted spend.
    4
  • Ongoing optimization & account support
    We regularly analyze ad performance, adjust bids, follow Google’s best practices, and remove low-performing keywords — all to improve conversions and hit your KPIs.
    5
  • Reporting & strategic planning
    Each month, we provide a visual performance report in Google Looker Studio along with a detailed text-based analysis and recommendations for future growth.
    6
  • The result
    A transparent, data-driven advertising strategy that attracts high-quality leads and optimizes your ad budget!
    7
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