Search advertising (text ads) refers to ads displayed in Google’s search results when users enter specific keywords. It’s one of the most effective and high-intent types of digital advertising, as your ads are shown to users actively searching for your product or service.
Workflow Process
Business analysis & market research
We identify and collect all relevant keywords for your niche. This allows us to accurately structure your Google Ads campaigns — and, if needed, recommend improvements to your website’s structure.
1
Deep analytics & tracking setup
We configure Google Analytics, Yandex Metrica (if applicable), and e-commerce tracking modules to monitor user behavior, traffic sources, and ad performance.
2
Ad creative development
Together with you, we define your key value propositions and create compelling text ads that stand out from competitors and boost your CTR.
3
Campaign setup & launch
We upload the ads into your Google Ads account, structure campaigns effectively, and exclude irrelevant keywords to reduce wasted spend.
4
Ongoing optimization & account support
We regularly analyze ad performance, adjust bids, follow Google’s best practices, and remove low-performing keywords — all to improve conversions and hit your KPIs.
5
Reporting & strategic planning
Each month, we provide a visual performance report in Google Looker Studio along with a detailed text-based analysis and recommendations for future growth.
6
The result
A transparent, data-driven advertising strategy that attracts high-quality leads and optimizes your ad budget!
7
Business analysis & market research
We identify and collect all relevant keywords for your niche. This allows us to accurately structure your Google Ads campaigns — and, if needed, recommend improvements to your website’s structure.
1
Deep analytics & tracking setup
We configure Google Analytics, Yandex Metrica (if applicable), and e-commerce tracking modules to monitor user behavior, traffic sources, and ad performance.
2
Ad creative development
Together with you, we define your key value propositions and create compelling text ads that stand out from competitors and boost your CTR.
3
Campaign setup & launch
We upload the ads into your Google Ads account, structure campaigns effectively, and exclude irrelevant keywords to reduce wasted spend.
4
Ongoing optimization & account support
We regularly analyze ad performance, adjust bids, follow Google’s best practices, and remove low-performing keywords — all to improve conversions and hit your KPIs.
5
Reporting & strategic planning
Each month, we provide a visual performance report in Google Looker Studio along with a detailed text-based analysis and recommendations for future growth.
6
The result
A transparent, data-driven advertising strategy that attracts high-quality leads and optimizes your ad budget!